We were recently reached out to through twitter (@themusicbrewery a shameless plug) by a new artist named S.I.C an MC originally hailing from St. Petersburg, Florida but now residing in Atlanta, Goergia. So I thought I would give my first impressions and see what his music had to say! Upon seeing the profile picture, the cover for his upcoming effort Something Different, I was intrigued. The name Something Different is the first thing that drew my eye, because in the current world of music it is very difficult to actually be something different. After a few listens few of the tracks on offer I can say that it has not entirely achieved being something completely different to many other artists in hip hop at the moment, however, there are some very encouraging signs from these first initial tracks.
The first thing that I would say is that both the production and hooks are on point. Production in general is an area that I feel a lot of up-and-coming artists in hip hop struggle with and even to be honest some established names struggle with as well. But S.I.C does not, his production is sharp, well thought out and a particular highlight for me is the drums used in many of his tracks they suit them perfectly. The hooks in near enough every song are catchy enough to get stuck in your head for days on end without becoming annoying. My personal highlights would be “Money Machine feat. Marceon Jacobs” and “My Music”
If there is one way I could describe the general feel of the music would hazy, chilled and driven. It is clear that the versatility of Atlanta is rubbing off on S.I.C and I would say he is definitely heading in the right direction to be something different and to stand out. I hope in the future we see a bit more experimentation but for the beginning of his career I can safely say I’m very much looking forward to more music from S.I.C and to see how his focus and style changes.
Check out his whole Soundcloud page here: https://soundcloud.com/sicmusic101inc